Reaching 60% of the adults in the Lehigh Valley
In the Lehigh Valley and its surrounding communities, The Morning Call and themorningcall.com are reaching a net audience of more than 456,900 adults each week.
In the Lehigh Valley alone, The Morning Call brand, including the daily Morning Call, the Sunday Morning Call, themorningcall.com, and The Morning Call Weekly, is reaching a net of over 408,000 adults. That’s 6 out of 10 Lehigh Valley adults!
Source: Scarborough 2016, Release 2
Base: Philadelphia DMA, Lehigh Valley, and surrounding counties. Lehigh Valley here defined as Lehigh, Northampton, Carbon counties.
One-week snapshot audience developed using cume daily, average issue Sunday, and 7-day website visitation.